1. HUGE IMAGES AND HTML5 VIDEOS
In 2014 the use of big images and videos got increasingly more popular as the year went by. In 2015 we can expect this trend to continue. Mixing big images with scrolling effects, HTML5 videos or parallax effects to give eye candy and at the same time showcasing products, services or simply giving the wow factor.
2. 2D INTO 3D FOR DESIGNERS
3D software is getting easier to use as the years go by. Converting a simple shape to a 3D model takes mere seconds now. More and more 2D designers are finding software such as Adobe After Effects to be helpful when it comes to creating that extra "oomph" to make a website pop. Adobe After Effects offers a similar interface to Photoshop, which means learning how the actual program works can be done in a few days. Whether it comes to creating 3D presentation work or actual 3D design elements, this will definitely be a trend to stay in 2015.
3. THE IMPORTANCE OF UX DESIGN
User-Experience is on a roll in the last few years. More and more designers are finding out how serious it is to plan a site thoroughly, before they even start to design. In 2015 we can expect innovative website structures, combined with the interactions we have never seen before. Thinking of every possible detail to separate yourself from the crowd will be crucial. The web as we know it is going to start changing. Drastically.
4. TYPOGRAPHY AS A KEY ELEMENT
Font size in 2014 got even bigger compared to the previous years and there is no sign this will stop anytime soon, in fact fonts will probably get even bigger. Typography will evolve into actual design elements and will be replacing images, giving websites strong messages and further improving site loading times.
5. TRADITIONAL ART ON THE WEB?
More and more designers are trying to find more ways to push their creative limits. Trying to be perceived as individuals and make a name for themselves, people are trying to take other talents and combine it with their passion for web design to create an unique package. Pencil drawn design elements such as icons with incredible detail will be seen far more often in the year of 2015.
6. RESPONSIVE WEB DESIGN ON A NEW LEVEL
Responsive web design has proved itself in 2014 as the new web standard. Pushing products on a range of all devices has never been as popular as today. We can only guess how far it can go, but it's definitely here to stay.
7. SVG ANIMATION
In 2015 we can expect an increase in custom made SVG animations. The benefit of such animations is, that they are scalable and have way more functionality over CSS animations. SVG animations will be used to create custom hover effects, website loading screens and also background animations. Using animation together with logos or other vector type graphics will be more popular in the year 2015.
8. STORY TELLING WEBSITES
In 2015 we can expect an increase in websites which tell us a story. The main objective is to lure the visitor into the content and keep him interested till he reads every single word we have on our website. This is done through scrolling, parallax effects, big images and smart content writing. Adults can be like children sometimes. Being different, being interesting will definitely keep the visitors and with time attract lots more.
9. INCREASE OF TRIANGULAR DESIGN
2014 has been very big on keeping the designs simple and rectangular. In 2015 we predict to see an increase of various shapes including triangles, pentagons, hexagons and so on. These elements will work in harmony with rectangular shapes to provide design diversity.
10. BRANDING ONLINE FIRST
More and more companies see that most of their advertising is done on the web. This will force designers to create web identities and notice potential problems before they can happen. Logos will be designed to fit any sort of scale. A logo that can fit both on a tiny pen or work equally well on a huge poster. Branding online first will be beneficial to both customers and designers.