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Based on Google reports, more and more number of visitors are using mobile devices to access information over the internet. With the help of online assessment and tracking solutions, Google searches are carried out out more often on mobile devices excluding tablets in 10 countries, where Japan and USA are counted. With these two giants in the list, most website design companies recommend businesses to invest on website responsiveness and great mobile app development to cater their clients.
Since the boom of mobile technology in the lives of many, online activities are being accomplished in just a few taps of the fingertips. Aside from this fact, there are still other factors in pushing for mobile responsiveness of business websites.
1. Convenience. People find it more convenient to use their handheld devices in accessing information online. This does not require more physical movements because you can get look for the information you want wherever you are. Comparing to using a laptop, turning it on to connect to the digital realm, and then typing on keys can take a few minutes more. It's just easier to engage using a small handheld or worn gadget that has the ability to act according to voice commands.
2. Mobility. Smartphones are what people always have with them and what they use when they're on the move while conducting their online searches. Local SEO results even reveal that compact mobile devices are most responsible for additional business, particularly for restaurants and shopping establishments. A boost to the performance of such businesses will not be possible if people are unable to view websites clearly on their mobile devices.
3. Some cultural and economic backgrounds gravitate toward smartphones and other mobile devices more than PCs. Those from low-income backgrounds deem smartphones the more logical investment for staying connected to the digital world. Smartphones are not only more affordable, but they also offer functionalities that are more relevant to the lifestyle of the demographic, according to a digital agency companies trust.
4. And lastly, studies reveal that more than 40% of people typically start an activity on their PCs and finish it on their mobile device. Life dictates mobility, so most online activities that either started in the office or at home are accompanied with a smartphone or some other portable internet-connecting gadget.
In conclusion, the way life has evolved due to digital technology is the main reason why web design companies insist on responsiveness and mobile apps. People want the most convenient digital experience, and these two are the best ways to deliver the preferred experience.